Madison McElwee, a content marketing assistant for LittleBird Marketing in Missouri, had a successful career as a dancer but was seeking a more stable career path. With her natural talent for writing and interest in marketing, she made a career pivot with the support of Pathstream, which ultimately led her to her current role.

“As a content marketing assistant at LittleBird Marketing, my role involves conducting research, writing social media content, blogs, and emails, and pulling reports through Google Analytics. During my training, I realized that the Facebook Digital Marketing Certificate program taught me how to perform these tasks effectively. I even had a lightbulb moment when pulling our monthly and quarterly reports. I realized that I had learned this skill during the program. Additionally, developing buyer personas is a key service we provide for our clients, and I’m grateful to have gained experience in this area through the program. Overall, the Digital Marketing program prepared me for my current role and provided me with the skills and knowledge to succeed in the field.”

Madison chose the Facebook Digital Marketing Certificate program to gain a foundation in marketing and build experience with Google Analytics. She appreciated the program’s flexibility, which allowed her to learn at her own pace, even while working two jobs simultaneously. 

In addition to flexibility, Madison found project-based learning to be an extremely valuable method. Through the learning approach, learners can delve into their topics of interest and gain a deeper understanding of complex concepts. They can apply their knowledge to real-world situations, allowing them to develop critical thinking skills and problem-solving abilities that are essential in a professional setting. 

“By applying the skills I learned in the courses to projects, I gained confidence in my abilities. This practical application of knowledge allowed me to retain the information I learned and improve my critical thinking abilities.


The Facebook Digital Marketing Certificate program was a game-changer for me. It significantly shortened the learning curve and gave me the knowledge I needed to launch my marketing career in just 6 months. The program was efficient and effective, without unnecessary fluff. Thanks to this certificate, I achieved my career goal with ease.”

Madison sees herself continuing to work at LittleBird Marketing, resonating with their mission and values. She enjoys working at a marketing agency and helping clients build their marketing strategies while learning from executive stakeholders.

Madison’s final advice to students is to trust their gut and think about their career goals when making decisions. Investing in oneself is essential for achieving these goals.


Ready to launch your career in Digital Marketing like Madison? 

Take the first step by enrolling in Pathstream’s Digital Marketing Certificate program today. With flexible learning options and hands-on project-based learning, you’ll gain the essential skills and knowledge you need to succeed in this exciting and growing field. Don’t wait; invest in yourself and take your career to the next level. Enroll now!


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