The digital marketing landscape is always evolving, making it an exciting and rewarding career choice for many. The demand for skilled professionals is increasing. Therefore, it is essential to know the average salary of digital marketers in 2023 and the factors that can affect it.

They play an important role in today’s world. Let’s explore what they do, the average digital marketer’s salary in 2023, and the job titles related to the field. Being aware of these titles is useful for anyone considering a career in digital marketing.

What is a digital marketer?

A digital marketer is a professional who strategizes, creates, and optimizes marketing campaigns across various digital channels to engage audiences and drive sales. They utilize many platforms, including social media, email, search engines, and websites, to achieve their marketing objectives.

Digital marketers are data-driven, using analytics and insights to make informed decisions and continuously improve campaigns. Using various analytics tools, they collect and analyze data from marketing channels, such as website traffic, social media engagement, email open rates, and conversion rates. By closely monitoring these metrics, they can identify trends, patterns, and areas for improvement. These insights allow them to fine-tune their campaigns to achieve better results.

How much does a digital marketer make in 2023?

According to LightCast, the national average in 2023 is around $64,000 per year. However, this figure can vary significantly depending on factors such as experience, location, company size, and job title.

Entry-level digital marketers can expect to earn an annual salary of around $64,000. Experienced professionals with specialized skills may earn significantly more, with salaries over $100,000.

Factors that impact a Digital Marketer’s salary:

1. Years of Experience: As with most professions, experience significantly determines a digital marketer’s salary. More experienced professionals with more digital marketing skills tend to earn higher salaries due to their expertise and proven track record of success.
2. Location: Salaries can differ depending on the cost of living and demand for digital marketing talent in a specific region. Professionals in major metropolitan areas, where the demand for skilled marketers is high, may enjoy higher salaries. For example, digital marketing specialists in Los Angeles County earn an average salary of $75,605 (LightCast).
3. Company size: Larger companies typically offer higher salaries and more comprehensive benefits packages, as they have more resources at their disposal. However, smaller companies and startups may offer opportunities for rapid career growth and equity in the business.
4. Job title: Salary can also vary based on their job title and responsibilities. More specialized roles, such as SEO or PPC managers, may command higher salaries due to the specific skill sets required.
5. Education: A digital marketing degree can significantly boost your salary, equipping you with specialized knowledge and skills highly valued in the industry. Additionally, formal education can also open doors to advanced career opportunities, which often come with higher pay scales.

How can you increase your salary in this competitive field?

Here are four key strategies to boost your digital marketing salary:

1. Expand Your Skill Set: The more skills you have in digital marketing, the more valuable you are to an employer. Consider gaining proficiency in areas like SEO, SEM, content marketing, social media marketing, email marketing, and data analysis. Gaining knowledge in newer areas like AI, machine learning, and voice search optimization can make you a more desirable job candidate. This can lead to increased earning potential.
2. Earn Relevant Certifications: Earning recognized digital marketing certifications can significantly boost your salary. Certifications from Google, HubSpot, Facebook Blueprint, or Hootsuite demonstrate your dedication to the field and your competence in specific areas.
3. Specialize in High-Demand Areas: Some digital marketing skills are more in demand and therefore command higher salaries. Specialists in SEO, SEM, and data analytics often have higher salaries. This is because they have a direct effect on a company’s profits.
4. Demonstrate Your Impact: Lastly, being able to demonstrate the impact of your work quantifiably can lead to higher pay. This could be through key performance indicators (KPIs) like increased website traffic, improved search engine rankings, or higher conversion rates.

By focusing on these areas, digital marketing professionals can increase their value, improve their marketability, and raise their salary potential.

4 Digital Marketing job titles you should know about and corresponding salaries:

1. Digital Marketing Specialist: This role encompasses a broad range of digital marketing responsibilities, including social media management, email marketing, and content creation. In this role, you can be expected to earn: $64,000 per year.
2. Social Media Marketer: A social media specialist is responsible for developing, implementing, and managing marketing campaigns on various social media platforms. They promote a brand or product while engaging with audiences and analyzing performance metrics. The average salary for a social media specialist in the United States is around $50,000 per year.
3. SEO Specialist: An SEO Specialist focuses on optimizing websites and content to rank higher in search engine results. Their goal is to drive more organic traffic to a company’s online presence. SEO specialists earn around $63,000 per year.
4. PPC Manager: A PPC Manager creates and manages paid advertising campaigns. They use platforms such as Google Ads and Facebook Ads to generate leads and sales. Specializing in PPC and moving into a more senior role can help you earn around $127,150 per year.

The digital marketing industry offers many opportunities. It also provides competitive salaries for those with the right skills and experience. In conclusion, this industry is a great choice for professionals.

Are you ready to take your digital marketing career to the next level?

Take advantage of the opportunity to explore Pathstream’s Facebook Digital Marketing Certificate program. Our curriculum and courses are hands-on and led by experts. You will acquire the abilities and understanding necessary for success in the challenging digital marketing field.

Get started and learn how this program can boost your career.