Explore a career in
Digital Marketing
See how digital marketing drives business growth by launching effective campaigns using Facebook Ads, Google Analytics, A/B tests, and other tactics
companies are looking for candidates with digital marketing skills
will be spent by companies on digital marketing campaigns this year
Learn more about Digital Marketing
About Digital Marketing
The term “digital marketing” encompasses various strategies businesses use to advertise across social media platforms. Marketing professionals help their employers connect with potential clients through various digital channels. They drive business growth by launching targeted campaigns using tools like Facebook Ads, Google Analytics, A/B testing, and other techniques.
What does a Digital Marketer do?
Digital marketers are responsible for building awareness about a company’s products or services. Using their knowledge of marketing strategy and technical skillsets, digital marketers create campaigns that engage their target audience, drive traffic to its website, and convert potential customers to paying customers.
Day-to-day tasks performed by Digital Marketers
Here are some examples of online media digital marketers commonly work with:
You build an email drip to target new leads that sign-up to learn more about your products.
Ads
You work with your ads manager to develop an online advertising strategy.
Podcasts
You support the content manager with brainstorming ideas to launch your business’s new thought leadership podcast.
Social Media
You create pieces of content for campaigns across social channels.
Content Creation
You conduct interviews with clients to build case studies or former customers for testimonials.
Digital Marketing Analysis
You build a dashboard to capture traffic to your company landing pages and posts and use the information you learned to improve your content strategy.
Market Research
You conduct interviews with customers to learn information about your product.
Online Relationship Building
You assist with affiliate marketing campaigns and coordinate the white listing of ads to build strong brand awareness and trust.
Skills you already have that are relevant to a career in Digital Marketing
- Understanding and connecting with people
- Analyzing the behavior of people
- Creating beautiful and engaging content
- Storytelling and conveying information clearly
Digital Marketing salary potential
According to recent data from Glassdoor, the average salary for a digital marketer in the U.S. ranges between $92,500 and $135,000 annually in 2024, depending on experience and location. Entry-level professionals can expect to start around $68,000, while top-tier marketers in cities like San Francisco or New York can earn upwards of $155,000 (Glassdoor, 2024).
The average digital marketing salary in the United States is around $112,000 annually (Glassdoor, 2024).
Projected demand for Digital Marketers
Demand for digital marketers has nearly doubled since 2012. Companies will spend $460 billion on digital marketing activities by 2024. Businesses of all sizes must use SEO optimization, social media, and online advertising to reach customers. According to Burning Glass, over 400,000 companies in the US are looking for people with these skills.
The five top industries hiring digital marketers are:
- Consulting
- Finance
- Insurance
- Education
- Advertising & Public Relations
Demand for digital marketing professionals is projected to grow by 10% by 2026.
How to become a Digital Marketer?
If you are searching for a well-paying career opportunity that provides plenty of room for both personal and professional growth, then a digital marketing career path must be on your radar. You’re poised to get your foot in the door.
But how do you get an entry-level digital marketing job? There is a common misconception that you need a four-year degree to become a digital marketer. While potential employers will certainly look favorably on any higher education you have obtained, being a degree holder is not mandatory. In fact, you can be eligible for most entry-level digital marketing positions by acquiring a certificate.
The Digital Marketing Certificate Program
In the Facebook Digital Marketing certificate, you’ll learn how to drive business growth by launching and measuring effective campaigns so you become a competitive applicant for thousands of companies hiring for digital marketing roles. Built for busy people who want to take the next step in their careers, this certificate program is 100% online.
Learning with support
You’ll have access to dedicated instructors who will support your learning journey and provide personalized feedback. Working at your own pace, you’ll tackle projects that mirror real-world tasks you’ll encounter on the job. Our career services include coaching, interview preparation, and job connections to help you secure a position and achieve your goals.
Master in-demand skills
Moving at your own pace, you’ll work through assignments that mirror the ones you’ll need to perform on the job. Some students even complete projects for a real client or business so they can gain marketing experience as they learn. For example, you’ll develop a Facebook ads campaign, create search and display ads, evaluate the results of marketing campaigns using analytics, and learn to design effective email campaigns. You’ll master in-demand skills and technologies like Facebook ads, Google ads, Google Analytics, and Hubspot.
Step up to the role
Most importantly, when you finish this program, you’ll be ready to apply for roles as a digital specialist, email coordinator, social media specialist, or other marketing roles at companies like Walgreens, GE, Instacart, or Starbucks. Or, you’ll be ready to take on more responsibilities at your current job (that can lead to a promotion!) or for your own business.
