Suppose you’re looking to transition into a career in digital marketing, or you have entry-level experience as a digital marketer, and you’re looking to solidify your career. In that case, you may have stumbled upon digital marketing certificates.

What is a Digital Marketing Certificate?

Digital Marketing Certificates are education programs that teach you about digital marketing and help you master the technical skills you need on the job. Like email marketing, social media marketing, overall marketing strategy, and digital campaign management. These programs are typically less expensive and shorter than a traditional college degree. They are often online so that you can fit the schedule into your current lifestyle.

Why do you need a digital marketing certificate?

It showcases your educational background.

Completing a certificate in any topic signals to a potential employer that you have the skills to do your job well. Getting a digital certificate can help you easily showcase your qualifications by letting employers know that you are deeply knowledgeable about the field. It’s also a fraction of the price and requires less time than completing a college degree.

If you have a college degree, getting a digital marketing certificate can further prove that you are specifically qualified for digital marketing work. Business or marketing degrees may demonstrate this to some extent but often aren’t specifically tailored to teaching in-demand digital marketing skills.

A Digital Marketing Certificate signals your credibility.

Digital marketing certificates are provided by or endorsed by a well-known group, like a college, tech company, or other educational institution. While having job experience or a college degree can back up your digital marketing skills, having a digital marketing certificate adds to your credibility.

Showcasing that you have completed a program that aligns with current industry standards in digital marketing will make your applications stand out.

It helps you hone your Digital Marketing skill set.

If you have work experience in digital marketing but no formal training or education, getting a digital marketing certificate can help you hone your skillset. You will also pick up new skills you may not have known would help you on the job.

There’s always more to explore, no matter how much you know about digital marketing. Reading through the digital marketing certificate’s curriculum before you sign up can help you strategically choose a certificate that will introduce you to new skills and topics in the field.

It keeps you up to date on Digital Marketing skills and trends.

Digital marketing is a constantly evolving field. A digital marketing certificate is a great way to continue learning, even if you already have a marketing career.

Showing employers that you continue to learn and stay updated with trends as you build your digital marketing career will always set you apart from other candidates.

Are you interested in learning more about a Digital Marketing Certificate?

Now that we’ve explained why you need a digital marketing certificate, are you interested in launching a career in digital marketing? Or maybe, you are looking to update your marketing skills and learn current in-demand skills. Explore the Facebook Digital Marketing Certificate by Pathstream here!